When we began updating our company’s Internet marketing strategy, we figured – based on all of the hype, that we should think about integrating Google’s AdSense contextual advertising into it.After all we’ve got a great deal of original content, some of which has been obtaining a fair quantity or traffic because 1999. Would AdSense assist us further monetize that?
What we heard about AdSense produced it sound like the ideal solution. The ads displayed are supposed to be relevant to the content on the page. We swap in the code – they do the rest, sell the ads, collect the cash and send us a check. What might be better than that?
There was a catch however. In order to discover about AdSense, from a marketing point of view, we had to do online study, which connected us to the AdSense Internet marketers selling every sort of secret procedure and program anybody could envision. The outcomes were overwhelming.
Once I clicked on a link for more information was bombarded by the “make a fortune”, “generate massive traffic”, “explode your AdSense revenue”, “capture high paying keywords”, and the rest of the “unlimited profit from AdSense” brigade. What a bunch of baloney!
What I found out was, in the event you request info from one of the AdSense “make a fortune” people, you end up obtaining email from them 24/7/365 and from all of their joint venture partners also. If the get out the vote people were as effective as these marketers we’d have a 90% turnout at the polls.
Throughout the six months or so that we went through this I spoke to numerous people who had been seduced by the hype and wasted their time optimizing their web websites for Google’s AdSense, which only served to obtain people they wanted to do company with to leave them for their competitors. Read More…
