How Is Small Business Marketing Like Fly Fishing?
You have to fish where the fish are
In other words you have to be where your target audience is, where they are already searching for the products and services you offer.
Get them to take your bait
Since they are already there, searching for what you're selling, some of them will want it right now and will raise their hand to tell you so.
You have to automate the process
Use a combination of systems, strategies, and tactics so you can "set it and forget it" in the background while you focus on the results of your marketing activities.
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