Where on Internet I can find information about branding and its role in marketing?
We all know that industrialized countries at a stage in their development have tended toward branding; it seems branding has a role in economic development.
Please let me know where on Internet I can find some academic/scientific information about branding and its role in industrialization/economic development.
Additionally I want to find references explaining the experience of developing countries (Korea, China,…) in this regard .
Go to knowthis.com for info on branding or any marketing related topic. See the latest marketing stories on the right of the screen. Here are some links.
http://www.allaboutbranding.com/index.lasso?article=420
http://www.earthspeak.com/IFC-World%20Bank%20Impact%20article.pdf#search=%22Branding%20in%20developing%20countries%22
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on wikipedia.org just type marketing in search bar
or try to find on http://www.managementparadise.com where you will have to register your self first (registration is free) don’t worry!
References :
Go to knowthis.com for info on branding or any marketing related topic. See the latest marketing stories on the right of the screen. Here are some links.
http://www.allaboutbranding.com/index.lasso?article=420
http://www.earthspeak.com/IFC-World%20Bank%20Impact%20article.pdf#search=%22Branding%20in%20developing%20countries%22
References :