Business Owners Blogging To Share the Success Stories of Their Business
Most business publications tell us about people we can never identify with, even though we love to read about them. They have seemingly unlimited resources, celebrity contacts, and brilliant well-connected friends. Enjoyable to read but with very little direct relevance to us, except for the moral, legal, and ethical dilemmas and lessons every write-up contains.
FamilyBusinessStrategies.com was launched with the intention of putting Primary Street faces, successful business owners everybody can identify with, along side practical, insightful articles written by company experts from a range of industries. Thought-provoking, idea-generating articles initial published in 1999 are just as well-liked today as the newest blog posts .
To date we have written and published nearly 100 profiles of effective business owners. Each company owner who participated was nominated as a thought leader, someone whose story deserved telling, by his or her trade association.
Individuals were interviewed at length over the phone around a set of questions crafted to bring out how the business was formed, when and by whom and some of the challenges they overcame along the way. And each success profile described their plans for them future – especially how they believed the internet would help them grow their company within the future.
You see it occurred to us that there were lots of stories from Main Street that individuals would wish to read about. So we made a couple of calls to our association executive contacts in a dozen industries and the rest was easy, time consuming, but easy.
As it turns out, our assumption was accurate.
The success stories along having a handful of how-to articles featuring the tactics of effective business owners account for a scant 1% of the content on our web site yet they obtain over 32% of the internet site’s visitors. 1 profile, published way back in 2002, accounts for 10% of all internet site impressions. People still access it a number of hundred times a week.
Experience dictates that no matter where someone is in the development of their company, you will find individuals who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.
Fortune 500 businesses have in-house writers, contract authors, along with advertising and PR expert individuals who invest their days telling the world how great the company is. Mainstream everyday businesses do not have that luxury, until now.
Web 2.0 provides company owners an chance to start a blog of their own that provides insights into their company. Business owners with particular expertise can comment on other people’s blogs, like those becoming set up by their industry’s trade association or expert society, and adding to the discussion that’s already taking location amongst like minded people. And because blogs need virtually no resources and small if any money, every company owner can tell their story and follow the progress of other businesses they admire.
It’s really feasible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between company owners. Business owners seeking guidance can rapidly and simply add a comment or a question to the original post and those with relevant guidance to share can add their insights as well.
Rather than just being an historical account of the business like our original profiles are, blog posts and their follow up comments might take on a life of their own extending well into the future.
Let your light shine. Tell your story on-line. The individuals who’ll discover it will be those that are searching for the insights you have acquired the tough way.
Leverage The Power of the Internet To Grow Your Business!
Recommended Reading
- Internet Marketing for Small Businesses 101
- Blogging is an Easy Way To Share the Success Stories of Your Business
- Internet Marketing Guru Yanik Silver on Small Business
- Your Ultimate Online Business Internet Marketing Strategy Really Should Be Local
- Direct Path to Internet Profits!
