Business Owners Sharing Their Success Stories
Most company publications tell us about people we can never identify with, although we adore to read about them. They have seemingly unlimited resources, celebrity contacts, and brilliant well-connected buddies. Fun to read but with extremely small direct relevance to us, except for the moral, legal, and ethical dilemmas and lessons every article contains.
FamilyBusinessStrategies.com was launched with the intention of putting Primary Street faces, successful business owners everybody can identify with, along side practical, insightful articles written by business professionals from a range of industries. Thought-provoking, idea-generating articles first published in 1999 are just as well-liked today as the newest blog posts .
To date we have written and published nearly 100 profiles of successful business owners. Every company owner who participated was nominated as a thought leader, someone whose story deserved telling, by his or her trade association.
People had been interviewed at length over the phone around a set of questions crafted to bring out how the company was formed, when and by whom and a few of the challenges they overcame along the way. And each success profile described their plans for them future – especially how they believed the internet would help them grow their company within the future.
You see it occurred to us that there had been plenty of stories from Primary Street that individuals would want to read about. So we made a couple of calls to our association executive contacts in a dozen industries and the rest was easy, time consuming, but easy.
As it turns out, our assumption was accurate.
The successesalong having a handful of how-to articles featuring the tactics of effective business owners account for a scant 1% of the content on our internet site yet they obtain over 32% of the internet site’s traffic. One profile, published way back in 2002, accounts for 10% of all internet site impressions. People still access it several hundred times a week.
Expertise dictates that regardless of where someone is in the development of their company, there are people who are behind them on their own path toward success. Individuals wish to read about experiences they can leverage and tactics they can make their own.
Fortune 500 companies have in-house writers, contract authors, along with advertising and PR professional individuals who invest their days telling the world how fantastic the business is. Mainstream everyday companies do not have that luxury, until now.
Web 2.0 provides business owners an opportunity to begin a blog of their own that provides insights into their company. Company owners with particular expertise can comment on other people’s blogs, like those being set up by their industry’s trade association or professional society, and adding to the discussion that is already taking place amongst like minded individuals. And simply because blogs need virtually no resources and small if any money, every company owner can tell their story and follow the progress of other businesses they admire.
It is really possible that a single posting on a relevant blog post will be the opening round in a never-ending dialogue between company owners. Company owners looking for advice can quickly and merely add a comment or a question to the original post and those with relevant advice to share can add their insights also.
Instead of just becoming an historical account of the business like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future.
Let your light shine. Tell your story on-line. The individuals who’ll discover it’ll be those who are searching for the insights you have acquired the hard way.
Leverage The Power of the Internet To Grow Your Business!
Recommended Reading
- Internet Marketing for Small Businesses 101
- Blogging is an Easy Way To Share the Success Stories of Your Business
- Internet Marketing Guru Yanik Silver on Small Business
- Your Ultimate Online Business Internet Marketing Strategy Really Should Be Local
- Direct Path to Internet Profits!
