Main Street Business Owners Blogging To Share Their Company History
Most business publications tell us about people we can never identify with, even though we love to read about them. They’ve seemingly unlimited resources, celebrity contacts, and brilliant well-connected friends. Enjoyable to read but with very small direct relevance to us, except for the moral, legal, and ethical dilemmas and lessons every article contains.
FamilyBusinessStrategies.com was launched with the intention of putting Primary Street faces, effective business owners everyone can identify with, along side practical, insightful articles written by business professionals from a range of industries. Thought-provoking, idea-generating articles initial published in 1999 are just as popular today as the newest blog posts .
To date we have written and published almost 100 profiles of successful business owners. Every company owner who participated was nominated as a thought leader, someone whose story deserved telling, by his or her trade association.
People had been interviewed at length over the phone around a set of questions crafted to bring out how the business was formed, when and by whom and a few of the challenges they overcame along the way. And each success profile described their plans for them future – especially how they believed the internet would help them grow their business within the future.
You see it occurred to us that there had been lots of stories from Main Street that individuals would wish to read about. So we made a few calls to our association executive contacts in a dozen industries and also the rest was simple, time consuming, but simple.
As it turns out, our assumption was accurate.
The success stories along having a handful of how-to articles featuring the tactics of successful company owners account for a scant 1% of the content on our internet website yet they obtain over 32% of the internet site’s visitors. One profile, published way back in 2002, accounts for 10% of all web site impressions. People still access it a number of hundred times a week.
Expertise dictates that regardless of where someone is within the development of their company, you will find people who are behind them on their own path toward success. Individuals wish to read about experiences they can leverage and tactics they can make their own.
Fortune 500 businesses have in-house writers, contract authors, together with advertising and PR expert people who invest their days telling the world how fantastic the business is. Mainstream everyday companies do not have that luxury, until now.
Internet 2.0 provides company owners an chance to start a blog of their own that provides insights into their business. Company owners with particular expertise can comment on other people’s blogs, like those being set up by their industry’s trade association or expert society, and adding to the discussion that’s already taking location among like minded individuals. And simply because blogs require virtually no resources and little if any cash, every business owner can tell their story and follow the progress of other businesses they admire.
It is quite possible that a single posting on a relevant blog post will probably be the opening round in a never-ending dialogue between business owners. Company owners seeking advice can rapidly and simply add a comment or a question to the original post and those with relevant advice to share can add their insights as well.
Instead of just being an historical account of the company like our original profiles are, blog posts and their follow up comments may take on a life of their own extending well into the future.
Let your light shine. Tell your story on-line. The people who’ll find it will be those who are looking for the insights you’ve acquired the hard way.
Leverage The Power of the Internet To Grow Your Business!
Recommended Reading
- Internet Marketing for Small Businesses 101
- Blogging is an Easy Way To Share the Success Stories of Your Business
- Internet Marketing Guru Yanik Silver on Small Business
- Your Ultimate Online Business Internet Marketing Strategy Really Should Be Local
- Direct Path to Internet Profits!
