What’s The Correlation Between Independent Business Internet Marketing and Fly Fishing?
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Have you ever gone Wyoming fly fishing? You have been out in the open without help wading in an ice cold creek with its bluish blue water rushing by. The sun’s glittering reflection will make it close to impossible for you to see more than three or four inches below the surface. A large fish can be only one or two feet away but then you’ll never notice it – never know it’s right there waiting for you.
All day you wait there casting into the shallows, moving your fly fishing rod back over your head – permitting the line play out to make sure that after you whip it forward the almost weightless fly at its end will drop precisly the place where you wanted it to land. Realizing that the striped bass are there you are making this rhythmic cast again and again up until the time a hungry fish leaps right out of the water and grabs your fly in the air.
If this scenario isn’t like Internet website marketing for small business I don’t know what is.
Long ago in 1964 Rock Hudson and Paula Prentis starred in a magnificent Internet marketing film. The movie, “Man’s Favorite Sport” involved a fly fishing master with Abercrombie and Fitch. He was a professional who had never ever actually fished, outside the limits of the display room where he flawlessly cast the fly across the room straight into a small wading pond.
The guy was like numerous Internet marketing gurus we have around nowadays. They talk the talk but they have not walked the walk. These are the Internet marketers whose reputations have stimulated us to think better in relation to used car salesmen. Their practices have turned numerous small business owners off, nobody wants to identify themselves as an Internet marketer, that few of you are taking advantage of the benefits of Internet marketing for small business.
On top of that, while they make it look easy for them, we all know that having the perfect technology is ineffective if we don’t know how to use it. And that appearing like you know what you are doing is considerably less important than actually knowing – in Internet marketing for small business – just like Rock Hudson learned when he had to actually go into the forest and enter a fly fishing challenge.
With respect to fly fishing, if you would like become successful you need to fish where the fish are. With regards to Internet marketing – accomplishment is all about doing the research. Who exactly would you like to reach? Precisely what must they be looking for when they find your web site? And what precisely do you want them to do?
A flawed Internet marketing strategy that is implemented properly will invariably produce better results compared with an exceptionally well developed strategy executed poorly if the person with the imperfect process has spent the time and energy to do the marketing research which will bring the perfect individuals to his or her site for the right reasons in the first place.
A very good fly fisherman understands that regardless of how good they are at casting, it doesn’t matter how incredible their multi-colored tiny fly, and no matter how exactly they know the location of the fish – it still can take hours of duplication, casting again and again if they want to hook their limit.
While the fish swim leisurely, simply just hanging out with their family and friends – looking up at the tiny fly flicking at the surface, a lot of them just ate, many of them are too tired, some of them have other things on their mind, you will never know? One thing is certain – they are not all curious about the fly at any one time, however they will all be wanting to take a grab at it ultimately.
The real key then is to be right there in easy reach when they are in a position to take action. Should your Internet marketing technique means you send out emails now and then, or you rely on people who visit your site to “buy now” – you may be missing 99% of the prospects.
Once you’ve attracted them to your site, you need to do something that captures them - so later on when they have elevated themselves from casual looker to actual prospect, you will be able to present your solution again. We can never expect to have anyone to come back to our web site – so we’ve got to take advantage of the fact that they showed up at least once.
People whose revenues come from our Internet marketing know that when we attract the right people for the right reasons we have done the hard part. At that point we want then to either buy what we’re selling, give us their permission to follow up with them later, or go away. That’s it – it’s that simple.
Fly fishing, I am told, is exciting because when the fish is ready – they jump out of the water and grab the fly. From that moment on it’s between the fish and the fisherman. The fish wants an opportunity to re-think their decision and the fisherman wants to get the fish in the net. Isn’t this like you converting a browser to a prospect to a customer?
On the subject of Internet marketing for small business, those who grab your offer will be those who are looking for what you’re selling and who have found your product/service/price/benefit equation compelling enough to grab it.
From that point on it’s between you and them to see if they drop into your net or swim away.
When they are on the hook you’re job is to reel them in as effortlessly as possible – making them happy and comfortable with the decision they’ve made today, tomorrow, and for years into the future.
This popular article was syndicated across the Internet. It made sense to leverage its message by creating multiple versions of it and posting them here over time. You found this story by doing an Internet search, so Google likes it. Can you tell if this is the original or one of the versions created in ten minutes? Watch The Video Now!
Recommended Reading
- Internet Marketing for Small Businesses 101
- Blogging is an Easy Way To Share the Success Stories of Your Business
- Internet Marketing Guru Yanik Silver on Small Business
- Your Ultimate Online Business Internet Marketing Strategy Really Should Be Local
- Direct Path to Internet Profits!
